FAQ
Answers to common questions about Fair.
Platform and plans
What is Fair?
Fair is an influencer marketing platform that helps brands and agencies discover creators, run campaigns, and measure results — across Instagram, TikTok, YouTube, and TikTok Shop. See What is Fair for a full overview.
Which plans does Fair offer?
Fair has three tiers:
Self-Service — $199/month, for teams managing campaigns themselves
Pro — $499/month, for higher volume and API access
Growth Partner — custom pricing, fully managed service with a dedicated Fair team
Can I try Fair before committing to a plan?
Yes — contact the Fair team via the booking link to arrange a demo and trial access.
Can I upgrade or downgrade at any time?
Yes. Changes take effect at the start of your next billing cycle. Your data and campaigns carry over. Go to Settings → Billing to change your plan.
Do unused credits roll over?
No. Credits reset at the start of each billing cycle and do not roll over. See the Plans Overview for credit amounts per plan.
Creator database and discovery
How many creators are in the Fair database?
Over 400M+ creators across Instagram, TikTok, YouTube, and TikTok Shop.
How is the database kept up to date?
Fair continuously refreshes creator data including follower counts, engagement rates, and audience demographics. Profiles are updated on a rolling basis — most active creators are refreshed at least monthly.
What does the authenticity score measure?
The authenticity score estimates the proportion of a creator's audience that is real and organic, rather than bots or inactive accounts. Scores range from 0 to 100. Look for scores above 70 for reliable reach. See Analyser for more detail.
Does searching creators use credits?
No. Credits are consumed only when you open a creator's full Analyser profile. Browsing search results does not use credits.
Can I search creators by location?
Yes — you can filter by both the creator's own location and their audience's location. Audience country is often more useful for campaign planning since it tells you where a creator's followers actually are.
Campaigns
How many campaigns can I run at once?
Self-Service: up to 3 active campaigns simultaneously
Pro: unlimited
Growth Partner: unlimited (managed by the Fair team)
Does Fair track campaign performance automatically?
Yes. Once creators are linked to a campaign and their content goes live, Fair pulls performance data automatically. You don't need to manually import results.
How long does it take for post data to appear?
Most data appears within a few hours of a post going live. Some platforms (especially TikTok) can take up to 48 hours to stabilise. Story data may take longer due to platform API limitations.
Can I export campaign reports?
Yes. From any campaign's Reporting tab, click Export to download a PDF or CSV. Pro plan users can also pull data via the API.
What happens to my campaigns if I downgrade my plan?
Existing campaign data is preserved. If you downgrade from Pro to Self-Service, you won't be able to activate new campaigns beyond the 3-campaign limit, but historical data remains accessible.
Creator Overlap
What is Creator Overlap?
Creator Overlap shows how much of their audience two creators share. It helps you avoid spending budget on creators who reach the same people. See Creator Overlap for full details.
Is high overlap always bad?
Not necessarily. For brand awareness or product launches, reaching the same person through multiple trusted creators can improve recall. Overlap becomes a problem when your goal is maximising unique reach on a fixed budget.
API and integrations
Which plans include API access?
API access is available on Pro and Growth Partner. It is not available on Self-Service.
Where do I get my API key?
Go to Settings → Developer and click Generate API Key. See Authentication for setup instructions.
Does Fair have an official SDK?
Not currently. The API is a standard REST API that works with any HTTP client.
Does Fair offer webhooks?
Yes. You can configure webhooks to receive real-time updates on campaign events like metrics refreshes, campaign completion, and report availability. See Webhooks.
Growth Partner
What is Growth Partner?
Growth Partner is Fair's fully managed influencer marketing service. You get a dedicated team — an influencer marketer, account manager, and data analyst — who handles creator selection, campaign execution, and reporting on your behalf. See Growth Partner.
How is Growth Partner priced?
Pricing is custom based on campaign volume, scope, and team size. Book a call to get a proposal.
Can I switch from Self-Service or Pro to Growth Partner?
Yes. Contact the Fair team to discuss scope and transition. Your existing campaign data carries over.
Billing and payments
How does Fair bill?
Fair bills monthly. Charges are applied at the start of each billing cycle.
What payment methods are accepted?
Fair accepts major credit and debit cards. For Growth Partner, invoice billing may be available — ask your account manager.
How do I cancel?
Go to Settings → Billing and select Cancel Plan. Your access continues until the end of your current billing period.
Support
How do I get help?
Self-Service: in-app support chat and documentation
Pro: priority support with faster response times
Growth Partner: dedicated account manager as your primary contact
You can also reach the Fair team at support@fair-influence.com.
How do I book a demo?
Book a session here. The Fair team will walk you through the platform and help you figure out which plan fits your goals.
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