> For the complete documentation index, see [llms.txt](https://fair-indonesia.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fair-indonesia.gitbook.io/docs/guides/running-your-first-campaign.md).

# Running Your First Campaign

From blank slate to live campaign in under an hour.

***

## Before you start

Make sure you have:

* A Fair account on any paid plan
* A clear brief: product, goal, target audience, and budget
* Any brand assets you want creators to reference (logo, product images, key messages)

***

## Step 1: Create a new campaign

1. Go to **Campaigns** in the left sidebar
2. Click **New Campaign**
3. Fill in the basics:
   * **Campaign name** — internal reference, not shown to creators
   * **Brand** — your brand or client
   * **Goal** — awareness, conversion, product launch, etc.
   * **Platforms** — Instagram, TikTok, YouTube, or a mix
   * **Start and end dates**

Click **Save Draft** — you can edit everything until you activate the campaign.

***

## Step 2: Find creators

Once your campaign exists, you can attach creators to it through [Creator Discovery](/docs/features/creator-discovery.md).

1. Go to **Creator Discovery**
2. Use filters to narrow the search: platform, follower range, category, location, engagement rate
3. Open a creator's [Analyser profile](/docs/features/analyser.md) to review their metrics in detail
4. Click **Add to Campaign** and select your draft campaign

Repeat until you have a shortlist. Most campaigns work with 3–10 creators depending on budget and scope.

***

## Step 3: Check for audience overlap

If you're adding multiple creators, check whether their audiences overlap before committing.

1. Open any creator in your shortlist
2. Click **Check Overlap**
3. Compare against another creator in the campaign
4. Use the [overlap guide](/docs/features/creator-overlap.md) to decide whether the overlap is acceptable

High overlap isn't necessarily a dealbreaker — but it should be a deliberate choice, not a surprise.

***

## Step 4: Set deliverables

For each creator in your campaign, define what you expect:

1. Open the campaign → **Creators** tab
2. Click a creator → **Add Deliverable**
3. Specify:
   * Content type (post, reel, story, video)
   * Number of deliverables
   * Due date
   * Brief or content guidelines

Keep briefs specific enough to protect brand consistency, but open enough to let creators use their own voice. Creators know their audiences better than you do.

***

## Step 5: Activate and track

When you're ready to go live:

1. Click **Activate Campaign** in the campaign overview
2. Fair starts tracking performance as soon as content goes live

Monitor the campaign from the **Campaign Dashboard**:

* Post and story performance as it comes in
* Running totals: reach, impressions, engagement, views
* Deliverable status per creator

You don't need to manually import data — Fair pulls it automatically for tracked creators.

***

## Step 6: Close and report

After the campaign ends:

1. Go to **Campaigns** → your campaign → **Reporting**
2. Review the full performance summary
3. Export as PDF or CSV for stakeholders

Your campaign data also feeds into **Brand Analytics**, where you can compare performance across all campaigns over time.

***

## Tips for a strong first campaign

**Start smaller than you think.** Three well-briefed creators outperform ten loosely managed ones.

**Set clear deliverable deadlines.** Ambiguous timelines lead to delayed content and rushed reporting.

**Check engagement rate, not just follower count.** A creator with 50K followers and 6% engagement will outperform one with 500K followers and 0.5%.

**Save your creator shortlists.** Fair lets you save lists for future campaigns — you won't have to re-discover the same creators every time.

***

## Related

* [Finding the Right Creators](/docs/guides/finding-the-right-creators.md) — a deeper look at creator selection
* [Reading Your Analytics](/docs/guides/reading-your-analytics.md) — interpreting campaign data
* [Creator Discovery](/docs/features/creator-discovery.md) — search and filter reference
* [Campaign Management](/docs/features/campaign-management.md) — full feature reference


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://fair-indonesia.gitbook.io/docs/guides/running-your-first-campaign.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.