Running Your First Campaign
From blank slate to live campaign in under an hour.
Before you start
Make sure you have:
A Fair account on any paid plan
A clear brief: product, goal, target audience, and budget
Any brand assets you want creators to reference (logo, product images, key messages)
Step 1: Create a new campaign
Go to Campaigns in the left sidebar
Click New Campaign
Fill in the basics:
Campaign name — internal reference, not shown to creators
Brand — your brand or client
Goal — awareness, conversion, product launch, etc.
Platforms — Instagram, TikTok, YouTube, or a mix
Start and end dates
Click Save Draft — you can edit everything until you activate the campaign.
Step 2: Find creators
Once your campaign exists, you can attach creators to it through Creator Discovery.
Go to Creator Discovery
Use filters to narrow the search: platform, follower range, category, location, engagement rate
Open a creator's Analyser profile to review their metrics in detail
Click Add to Campaign and select your draft campaign
Repeat until you have a shortlist. Most campaigns work with 3–10 creators depending on budget and scope.
Step 3: Check for audience overlap
If you're adding multiple creators, check whether their audiences overlap before committing.
Open any creator in your shortlist
Click Check Overlap
Compare against another creator in the campaign
Use the overlap guide to decide whether the overlap is acceptable
High overlap isn't necessarily a dealbreaker — but it should be a deliberate choice, not a surprise.
Step 4: Set deliverables
For each creator in your campaign, define what you expect:
Open the campaign → Creators tab
Click a creator → Add Deliverable
Specify:
Content type (post, reel, story, video)
Number of deliverables
Due date
Brief or content guidelines
Keep briefs specific enough to protect brand consistency, but open enough to let creators use their own voice. Creators know their audiences better than you do.
Step 5: Activate and track
When you're ready to go live:
Click Activate Campaign in the campaign overview
Fair starts tracking performance as soon as content goes live
Monitor the campaign from the Campaign Dashboard:
Post and story performance as it comes in
Running totals: reach, impressions, engagement, views
Deliverable status per creator
You don't need to manually import data — Fair pulls it automatically for tracked creators.
Step 6: Close and report
After the campaign ends:
Go to Campaigns → your campaign → Reporting
Review the full performance summary
Export as PDF or CSV for stakeholders
Your campaign data also feeds into Brand Analytics, where you can compare performance across all campaigns over time.
Tips for a strong first campaign
Start smaller than you think. Three well-briefed creators outperform ten loosely managed ones.
Set clear deliverable deadlines. Ambiguous timelines lead to delayed content and rushed reporting.
Check engagement rate, not just follower count. A creator with 50K followers and 6% engagement will outperform one with 500K followers and 0.5%.
Save your creator shortlists. Fair lets you save lists for future campaigns — you won't have to re-discover the same creators every time.
Related
Finding the Right Creators — a deeper look at creator selection
Reading Your Analytics — interpreting campaign data
Creator Discovery — search and filter reference
Campaign Management — full feature reference
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