> For the complete documentation index, see [llms.txt](https://fair-indonesia.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fair-indonesia.gitbook.io/docs/getting-started/what-is-fair.md). # What is Fair? Fair is an influencer marketing platform that gives brands and agencies everything they need to run creator campaigns — from finding the right people to measuring the results. Most influencer marketing tools solve one piece of the puzzle. Discovery platforms help you search. Outreach tools help you contact creators. Analytics tools help you report. Fair brings all of it into one workflow, so nothing falls through the gaps. *** ## The core idea Running an influencer campaign involves a lot of moving parts: finding creators who actually fit your brand, checking whether their audience is real, keeping track of active campaigns, and understanding what worked when it's over. Fair is built around that full cycle. You don't need to stitch together five different tools or maintain sprawling spreadsheets. Everything — search, analysis, campaign tracking, and reporting — lives in one place. *** ## What Fair covers ### Creator Discovery Search across 150M+ creator profiles on Instagram, TikTok, and YouTube. Filter by niche, follower range, engagement rate, location, and more. The more specific your filters, the better your results. ### Analyser Before you commit to a creator, get a full picture of their performance: engagement rate, average likes, audience authenticity score, and demographic breakdown. Compare multiple creators side by side. ### Campaign Management Track your active campaigns in real time. Monitor deliverable status, view live performance metrics, and keep your team aligned without chasing updates manually. ### Brand Analytics See the full picture of your influencer activity: total reach, cost per view (CPV), engagement volume, and ROI across all campaigns and creators. ### Creator Overlap Find out how much of your audience two creators share before you book both of them. Avoid paying for the same reach twice. *** ## Who uses Fair **Brand marketers** — Run campaigns without needing an agency. Fair gives you the tools to search, shortlist, brief, and report all in one platform. **Agencies** — Manage multiple client campaigns simultaneously. The Growth Partner tier adds a dedicated team of KOL specialists and account managers on top of the platform. **Developers** — Access Fair data via API to power internal dashboards, automate reporting, or integrate creator metrics into your existing tools. *** ## Next steps * [Quick Start](/docs/getting-started/quick-start.md) — get your account set up and run your first search * [Plans Overview](/docs/plans/overview.md) — find the right tier for your team --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://fair-indonesia.gitbook.io/docs/getting-started/what-is-fair.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.