What is Fair?

Fair is an influencer marketing platform that gives brands and agencies everything they need to run creator campaigns — from finding the right people to measuring the results.

Most influencer marketing tools solve one piece of the puzzle. Discovery platforms help you search. Outreach tools help you contact creators. Analytics tools help you report. Fair brings all of it into one workflow, so nothing falls through the gaps.

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The core idea

Running an influencer campaign involves a lot of moving parts: finding creators who actually fit your brand, checking whether their audience is real, keeping track of active campaigns, and understanding what worked when it's over.

Fair is built around that full cycle. You don't need to stitch together five different tools or maintain sprawling spreadsheets. Everything — search, analysis, campaign tracking, and reporting — lives in one place.

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What Fair covers

Creator Discovery

Search across 150M+ creator profiles on Instagram, TikTok, and YouTube. Filter by niche, follower range, engagement rate, location, and more. The more specific your filters, the better your results.

Analyser

Before you commit to a creator, get a full picture of their performance: engagement rate, average likes, audience authenticity score, and demographic breakdown. Compare multiple creators side by side.

Campaign Management

Track your active campaigns in real time. Monitor deliverable status, view live performance metrics, and keep your team aligned without chasing updates manually.

Brand Analytics

See the full picture of your influencer activity: total reach, cost per view (CPV), engagement volume, and ROI across all campaigns and creators.

Creator Overlap

Find out how much of your audience two creators share before you book both of them. Avoid paying for the same reach twice.

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Who uses Fair

Brand marketers — Run campaigns without needing an agency. Fair gives you the tools to search, shortlist, brief, and report all in one platform.

Agencies — Manage multiple client campaigns simultaneously. The Growth Partner tier adds a dedicated team of KOL specialists and account managers on top of the platform.

Developers — Access Fair data via API to power internal dashboards, automate reporting, or integrate creator metrics into your existing tools.

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Next steps

• Quick Start — get your account set up and run your first search
• Plans Overview — find the right tier for your team