> For the complete documentation index, see [llms.txt](https://fair-indonesia.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fair-indonesia.gitbook.io/docs/features/creator-discovery.md).

# Creator Discovery

Find the right creators for your brand from a database of 150M+ profiles across Instagram, TikTok, and YouTube.

***

## Overview

Creator Discovery is Fair's search engine for influencers. It's built for precision — the more specific your filters, the tighter your shortlist. You're not browsing a curated directory; you're querying a live database of creator profiles updated continuously across three platforms.

***

## Searching for creators

Navigate to **Creator Discovery** in the left sidebar. You'll land on the search interface with a keyword bar and filter panel.

**Keyword search** accepts:

* Creator names or handles (e.g. `@username`)
* Niche keywords (e.g. `skincare`, `gaming`, `fitness`)
* Topic or content type (e.g. `product reviews`, `travel vlog`)

***

## Filters

Combine filters to narrow your results. All filters can be used together.

| Filter           | Options                                                      |
| ---------------- | ------------------------------------------------------------ |
| Platform         | Instagram, TikTok, YouTube                                   |
| Follower range   | Nano (1K–10K), Micro (10K–100K), Macro (100K–1M), Mega (1M+) |
| Engagement rate  | Set a minimum threshold (e.g. ≥ 3%)                          |
| Location         | Country or city                                              |
| Language         | Content language of the creator                              |
| Audience gender  | % female / % male                                            |
| Audience age     | Primary age bracket of their audience                        |
| Niche / category | Beauty, Fashion, Food, Tech, Finance, etc.                   |

{% hint style="info" %}
Engagement rate is a more reliable signal than follower count alone. A creator with 50K followers and 8% engagement typically outperforms one with 500K followers and 0.5%.
{% endhint %}

***

## Creator cards

Each result in the search grid shows a summary card:

* Profile photo and handle
* Platform and follower count
* Engagement rate
* Audience authenticity indicator
* Estimated reach per post

Click any card to open the full [Analyser](/docs/features/analyser.md) profile.

***

## Saving and shortlisting

You can save creators in two ways:

1. **Add to List** — create named lists (e.g. "Q3 Skincare Campaign") to organise your searches
2. **Add to Campaign** — send a creator directly into an active or draft campaign

***

## Credits

Each creator profile you open from search uses credits from your monthly allowance. Browsing the search grid (without opening a profile) does not consume credits.

| Plan           | Monthly credits |
| -------------- | --------------- |
| Self-Service   | 5,000           |
| Pro            | 20,000          |
| Growth Partner | Custom          |

***

## Related

* [Analyser](/docs/features/analyser.md) — deep-dive into individual creator profiles
* [Creator Overlap](/docs/features/creator-overlap.md) — check audience overlap before booking multiple creators
* [Finding the Right Creators](/docs/guides/finding-the-right-creators.md) — practical search strategies


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