Creator Discovery
Find the right creators for your brand from a database of 150M+ profiles across Instagram, TikTok, and YouTube.
Overview
Creator Discovery is Fair's search engine for influencers. It's built for precision — the more specific your filters, the tighter your shortlist. You're not browsing a curated directory; you're querying a live database of creator profiles updated continuously across three platforms.
Searching for creators
Navigate to Creator Discovery in the left sidebar. You'll land on the search interface with a keyword bar and filter panel.
Keyword search accepts:
Creator names or handles (e.g.
@username)Niche keywords (e.g.
skincare,gaming,fitness)Topic or content type (e.g.
product reviews,travel vlog)
Filters
Combine filters to narrow your results. All filters can be used together.
Platform
Instagram, TikTok, YouTube
Follower range
Nano (1K–10K), Micro (10K–100K), Macro (100K–1M), Mega (1M+)
Engagement rate
Set a minimum threshold (e.g. ≥ 3%)
Location
Country or city
Language
Content language of the creator
Audience gender
% female / % male
Audience age
Primary age bracket of their audience
Niche / category
Beauty, Fashion, Food, Tech, Finance, etc.
Creator cards
Each result in the search grid shows a summary card:
Profile photo and handle
Platform and follower count
Engagement rate
Audience authenticity indicator
Estimated reach per post
Click any card to open the full Analyser profile.
Saving and shortlisting
You can save creators in two ways:
Add to List — create named lists (e.g. "Q3 Skincare Campaign") to organise your searches
Add to Campaign — send a creator directly into an active or draft campaign
Credits
Each creator profile you open from search uses credits from your monthly allowance. Browsing the search grid (without opening a profile) does not consume credits.
Self-Service
5,000
Pro
20,000
Growth Partner
Custom
Related
Analyser — deep-dive into individual creator profiles
Creator Overlap — check audience overlap before booking multiple creators
Finding the Right Creators — practical search strategies
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