Brand Analytics
A comprehensive view of your influencer marketing performance across all campaigns, creators, and platforms.
Overview
Brand Analytics aggregates data from all your campaigns into a single reporting layer. Instead of looking at each campaign in isolation, you can see how your influencer activity is performing as a whole — and identify what's working.
Key metrics
Total reach
Combined unique reach across all campaigns and creators
Total impressions
Total number of times content was displayed
Total engagement
Sum of likes, comments, shares, and saves
Engagement rate
Average engagement rate across all content
Cost per view (CPV)
Total spend ÷ total video views
Cost per engagement (CPE)
Total spend ÷ total engagements
Active campaigns
Number of campaigns running in the selected period
ROI
Return on influencer investment (configurable based on your conversion tracking)
Filtering and date ranges
All Brand Analytics data can be filtered by:
Date range — select any custom date range, or use presets (last 7 days, last 30 days, last quarter)
Platform — Instagram, TikTok, YouTube, or all combined
Campaign — one specific campaign or all
Creator — drill down to a single creator's contribution
Campaign comparison
Compare the performance of multiple campaigns side by side to understand which campaign types, creator tiers, or content formats drive the best results for your brand.
Creator performance ranking
The Top Creators view ranks all creators you've worked with by:
Total reach delivered
Engagement rate
CPV
Number of deliverables completed
Use this to identify which creators are consistently delivering results and should be prioritised for future campaigns.
Exporting reports
All analytics data can be exported in two formats:
PDF — a formatted report suitable for sharing with stakeholders
CSV — raw data for further analysis in Excel or your BI tool
Related
Campaign Management — manage individual campaigns
Reading Your Analytics — how to interpret your data
API Reference — pull analytics data programmatically
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