> For the complete documentation index, see [llms.txt](https://fair-indonesia.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fair-indonesia.gitbook.io/docs/features/analyser.md).

# Analyser

Get a complete picture of any creator's performance, audience quality, and estimated pricing before you commit to working with them.

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## Overview

The Analyser is Fair's creator intelligence layer. When you open a creator's profile from Discovery (or search directly by handle), you get a structured breakdown of everything that matters for a campaign decision — not just their follower count.

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## Profile metrics

### Engagement rate

The percentage of a creator's audience that actively interacts with their content (likes, comments, shares). Fair calculates this as a rolling average across their recent posts.

### Average likes

The mean number of likes per post, smoothed across the last 30–90 days to filter out outlier viral content.

### Authenticity score

A percentage score (0–100%) that reflects how much of a creator's audience appears to be genuine humans vs. inactive accounts, bots, or mass-following accounts.

{% hint style="success" %}
Fair considers 85%+ authenticity a strong signal. Most brand campaigns see better conversion rates when working with creators above this threshold.
{% endhint %}

### Follower growth

A trend line showing follower growth over 3, 6, and 12 months. Sudden spikes may indicate paid follower activity; steady organic growth is a positive signal.

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## Audience breakdown

| Data point          | What it shows                                        |
| ------------------- | ---------------------------------------------------- |
| Gender split        | % of audience that is female / male                  |
| Age distribution    | Primary age brackets of the audience                 |
| Top locations       | Countries and cities where the audience is based     |
| Language            | Primary language of the audience                     |
| Interest categories | Topics the audience engages with beyond this creator |

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## Platform-specific metrics

### Instagram

* Story reach rate
* Reel vs. feed engagement comparison
* Saved post rate

### TikTok

* Average video views
* Completion rate (% of viewers who watch to the end)
* Share rate

### YouTube

* Average view count
* Subscriber-to-view ratio
* Comment engagement rate

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## Comparing creators

You can compare up to 4 creators side by side. Open a creator profile and click **Add to Compare**, then open additional profiles and do the same. A comparison table will appear with all key metrics aligned for easy evaluation.

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## Related

* [Creator Discovery](/docs/features/creator-discovery.md) — find creators to analyse
* [Creator Overlap](/docs/features/creator-overlap.md) — check shared audiences
* [Finding the Right Creators](/docs/guides/finding-the-right-creators.md)


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