Analyser
Get a complete picture of any creator's performance, audience quality, and estimated pricing before you commit to working with them.
Overview
The Analyser is Fair's creator intelligence layer. When you open a creator's profile from Discovery (or search directly by handle), you get a structured breakdown of everything that matters for a campaign decision — not just their follower count.
Profile metrics
Engagement rate
The percentage of a creator's audience that actively interacts with their content (likes, comments, shares). Fair calculates this as a rolling average across their recent posts.
Average likes
The mean number of likes per post, smoothed across the last 30–90 days to filter out outlier viral content.
Authenticity score
A percentage score (0–100%) that reflects how much of a creator's audience appears to be genuine humans vs. inactive accounts, bots, or mass-following accounts.
Fair considers 85%+ authenticity a strong signal. Most brand campaigns see better conversion rates when working with creators above this threshold.
Follower growth
A trend line showing follower growth over 3, 6, and 12 months. Sudden spikes may indicate paid follower activity; steady organic growth is a positive signal.
Audience breakdown
Gender split
% of audience that is female / male
Age distribution
Primary age brackets of the audience
Top locations
Countries and cities where the audience is based
Language
Primary language of the audience
Interest categories
Topics the audience engages with beyond this creator
Platform-specific metrics
Story reach rate
Reel vs. feed engagement comparison
Saved post rate
TikTok
Average video views
Completion rate (% of viewers who watch to the end)
Share rate
YouTube
Average view count
Subscriber-to-view ratio
Comment engagement rate
Comparing creators
You can compare up to 4 creators side by side. Open a creator profile and click Add to Compare, then open additional profiles and do the same. A comparison table will appear with all key metrics aligned for easy evaluation.
Related
Creator Discovery — find creators to analyse
Creator Overlap — check shared audiences
Last updated
Was this helpful?